Sigma Beauty, which expanded into Target earlier this year, has unveiled the next major product in its complexion line, the Soft Focus Setting Powders.
 
These powders are designed to mattify makeup, set foundation for lightweight, all-day wear, and absorb oils that can lead to unwanted shine. Each powder is infused with hyaluronic acid and vitamin E to keep skin looking and feeling youthful and hydrated.
 
The Soft Focus Setting Powders are part of Sigma’s Clean Beauty Program, meaning they’re free of harsh chemicals and made with clean, safe ingredients.
 
Launching with the Soft Focus Setting Powders are the F12 Setting Powder and the F24 All-Over Powder, two new brushes designed to perfectly apply powder products.

Focus on Complexion Products

“As we grow our color cosmetics assortment, we are investing heavily in complexion products,” said Dr. Simone Xavier, co-founder and chief creative officer of Sigma. “Our success in clean color cosmetics started with our line of beloved 14-pan eyeshadow palettes. We have recently entered the complexion game with our Spectrum Color-Correcting Duos, which are already best-sellers in our assortment.”
 
“We’re expanding our complexion collection with our new Soft Focus Setting Powders; finely milled powders designed to create a velvety texture on the skin. We developed four shades, catering to a wide range of skin tones. We are excited to be a major player in the complexion game and can’t wait for our clients to fall in love with this new addition.”
 
Find the Soft Focus Setting Powders on Sigma Beauty’s website starting August 2, 2022.